In a previous blog post I talked about how Google had changed their organic search. I have been placing some web sites with #1 listings in Google here recently. I think that Google has improved their organic search. In most cases their new alghorithm is not harder for the SEO webmasters. Now, in the case where a Google user has already searched and clicked on a web site. Google may rank that site more relevant than a web site the user has not been to for that particular keyword or keyword phrase.

I was watching the news the other day and saw the segment on Yahoo and Bing.com. It appears that Yahoo is going to be powered by Bing.com. Over the last 11 years I have watched how the search engine trends change. Yahoo used to be the #1 search engine following Excite. Now Google has been on top as the #1 search engine for several years. I think Bing.com is working to gain market share to compete with Google for #1 in the number of searches and hits per day.

Most people think that once they build a web site all they have to do is submit their site in the search engines and they will get website hits. Well, that is only the first step. There are five basic things a web site owner can do to get hits.

1) Search Engine Submission - Make sure to submit your site to the search engines. Beware of submittal services that advertise that they can submit your site to thousands of search engines. Most of them use automated submittal programs and point the submittals back to your email address. It is against the Google terms of service to use an automated submittal tool.

AAGT Hosting provides 1 year of monthly search engine submission. We hand submit your listing to search engines such as Google that require a hand submittal and have an email address that we use for search engine submission. Our yearly service cost $99 per year. Learn more about search engine submission services.

2) Search Engine Optimization (SEO) - After submitting your site to the search engines the next step is to hire an Internet Marketing company to optimize your site for the search engines. AAGT Hosting provides SEO. To find out more about our SEO services contact us.

3) Advertise through Newsletters - There are several ways to advertise through newsletters. The first way is to find a web development company who can install newsletter software on your web site. AAGT can install newsletter software for $219, there is no limit to how many emails you can send in the software. Some hosts may limit you to a certain number of emails per day. AAGT Hosting can also provide you with opt-ins and has an opt-in list of millions of subscribers we can send your advertisement to. For more information contact us.

4) Strategic and Recipricol Links - Solicit high traffic web site such as CNN.com as well as web site directories that specialize in your niche.

Now, lets talk about how to capture your target market in the search engines.

One of the most important things in marketing is to know who your target market is. Then once you know your target market, ask yourself some questions.

What keywords and keyword phrases does my niche type in when searching for what I sell or what I do?

Most search engines have keyword tools that enable the web site owner to generate keywords and keyword phrases that are typed in by the search engine user. Some keywords get millions of hits per day and others get hundreds.

When I do SEO for a site like Ktichen & Bath Werks who is a General Contractor located in Chino California, I target their remodeling products and services to Internet users located in their target cities.

Let me show you an example. Click on the the following link to see kitchenbathwerks.com in Google. The keyword is Bathroom Remodeling Inland Empire. My customer is #1.

Do I want to provide my products or services regionally, nationally or internationally?

When I provide SEO to a business I generally consult with them about their target market. A company such as a construction company will want to target a niche that is regional. Some corporate companies and home based businesses that either already offer products or services nationally or want to establish an online store want to focus on targeting a national niche.

Some of these businesses should offer their products or services internationally. Now, for those companies that sell a web based services or hosted application, they should target an international market.

Does my site look appealing?

Most people are looking for a site that has a diescent look to it. Now, it is not good to make a web site too graphically intense. Many of the top search engines will not rank your site as high as a site that looks good, yet is less graphically intense.

Even though a flash buttons and java script drop down boxes look good, the search engines can't follow the links. Now I suggest text links because the search engines can follow them and they are user friendly. Make sure to use your keywords in your links. If you want a rollover it is easily done through CSS. Most web design programs such as dreamweaver will automatically create CSS text rollovers. Also, put your page on a diet. Put a link in your header to your CSS and Java Script.

Is my web site user friendly?

have you ever been to a large corporate web site that seemed to be built by a super computer geek that forgot what it was like the day he turned on his first computer? After clicking 10 levels into the web site you still can't find what you are looking for. When I build a site I generally don't let the user click more than three times. Also, most search engines won't crawl more than three levels deep into your site. A way to make the site more user and search engine friendly would be to add an XML and an HTML site map. The XML site map will enable the search engines to find every page on your site. The HTML site map will make it easier for your users.

Here recently AAGT Hosting has done as strategic shift. We are focusing on offering SEO to our customers. Now, our customers can be found in the top 10 in Google, Yahoo, Bing.com and another 30+ search engines.

The secret to generating traffic on the Internet is not only to optimize your site for the search engines, but also to write a blog and set up business pages on sites such as MySpace, Face Book and Linkedin.com.

About two weeks ago I was working on SEO for Kitchen & Bath Werks and heard a noise outside. I went out to my porch and there was a bear running down my stairs with my trash can. I yelled at the bear and it dropped my trash can and ran off.

My trash can has a plastic lid and a metal clamp. I got it so the bears and my neighbors dogs would not get into my trash. A couple nights later the same bear came back and opened my trash can. When I came outside he was eating my trash. You know how bears like honey? Well, I got there before he got the honey. The ants got into it that week.

I live in Bear Canyon and the bears seem to like to hang out on my roof. I was looking through the skylight in my shower and saw a bear sniffing the glass. About a month later when I was cooking dinner, I saw a bear sniffing down my chimney, to see if he could climb down and get into my kitchen.

I have been ruuning outside with my digital camera taking pictures of bears. I got a picture of the bear with a paint roller in his mouth.